Digital Marketing Executive

We are looking for digital marketer (with a minimum of2 years experience) who is keen to advance their skills and experience as part of a busy and thriving digital media group. Based at our flagship office, in central Brighton, you will work closely with various teams, including marketing, sales, product & design teams.

Salary:
Up to  27,000 per annum + £4000 per year commission (depending on experience)

Location:
Brighton , UK  – Flexible working opportunities are available but the successful candidate must be able to travel to the Brighton office on a regular basis.

What you’ll be doing:

• Work with the team to put together monthly quarterly and annual plans & strategies for all Marketing areas to include content, search (organic and paid), email, social, affiliate/partnerships that are in line with overall business objectives
• Responsible for campaigns and initiatives to drive traffic, content and conversions.

• Responsible for the delivery of marketing materials (landing pages, emails, competitions, sales media packs, direct mail) to help drive traffic, leads and sales

• Developing and implementing lead generation strategies and tactics to introduce new business customers to our products and deliver leads to our sales teams

• Take ownership of market share data, ensuring it is up-to-date and regularly refreshed with new prospects

• Brand building – utilising marketing techniques across various media including email, social media, online, offline activities to drive conversion

• Competitor analysis – checking prices, features and identifying competitive advantages.

• Analysing the results of marketing campaigns and making strategic decisions to pursue successes

• Working on developing partnerships in the industry and representing our brands at events where appropriate

• Creating copy for email campaigns taking into consideration audience, brand tone and guidelines.

• Creation and updating of automated workflows

• Identifying opportunities to reach new market segments and expand market share

• Coordinate sales and marketing efforts to boost brand awareness in line with the commercial team

Skills range:

• At Least 2+ years in a Marketing role

• A love of finding and utilising unrealised, ‘out-of-the-box’ techniques

• Rapid learner, with capacity for original thought
• Knowledge of google analytics and other marketing tools (email / search / social).

• Excellent communication and people skills

• Self-starter; able to go from idea, to prototype, to execution flawlessly

• Confident connecting with people by email, social, networking and on the phone

• Self-motivated individual who can manage and prioritise multiple projects simultaneously

• Experience of running successful marketing campaigns

(Desired but not essential) BSc/BA in marketing, business administration or relevant discipline

What Friday Media Group Will Offer You:

• Outstanding personal development and regular training
• Competitive salary.
• Flexible working, with both work from home and office accommodate.
• 25 days holiday + Bank holidays
• Additional Birthday day off
• A vibrant, relaxed and non corporate working environment in central Brighton.
• Free use of company gym
• Ride to work Scheme
• Free fruit and snacks in office
• Company Pension scheme
• Discounts through Perkbox