Paid Media & SEO Executive

The Role:

We are looking for a PPC & SEO Exec to implement our PPC & SEO strategy across our group of market leading classified, recruitment and ecommerce sites. Working with our key business managers, you will suggest and implement strategy. This is a ‘hands on’ role and you will work with our marketing and management team to ensure PPC & SEO is developed as a key channel for traffic acquisition across the group.

Responsibilities:

Paid media and SEO are a central part of our marketing and customer acquisition strategy – as such the successful candidate will be a key player in our growth plans and will be responsible for making sure the PPC, SEO and Display activity is delivering to our ROI model. It is a hands-on role and you’ll need to be able to adapt to a dynamic environment and make this role your own. Your responsibilities will include:

PPC

• Manage campaigns across google, bing, social and other paid channels

• Managing the setup of new paid media campaigns in line with agreed business and client objectives.

• Suggesting new developments to increase sales or optimise spend

• Achieving sales and spend targets

• Provide insight from analytics and daily, weekly and monthly KPI reporting

• Keeping up to date with PAID marketing trends and the industry in general to spot opportunities to improve upon our current search strategies.

SEO

• Work with content/marketing team to create the perfect balance between PPC and SEO

• Creation and implementation of content strategy

• Outreach, partnerships and link building.

• Technical and onsite changes (meta, onsite content, urls etc)

• Keeping up to date with SEO marketing trends and the industry in general to spot opportunities to improve upon our current search strategies.

About You…

• Proven experience in managing PPC & SEO campaign management (2 years minimum)

• Experience from a client side or an agency side role ideal

• Copywriting skills

• Technically minded with good knowledge of digital platforms and channels

• Excellent analytical skills is a must

• Excellent writing and communication skills

• Self-starter, able to work under pressure

Skills range:

• Google Qualified

• Good working knowledge of MS Excel

• Ability to analyse data & look for trends

• Strong written communication skills

• Able to work well within a team

• Excellent organisational skills & ability to work to tight deadlines

• Confident in using own initiative

• Excellent attention to detail

The Benefits of working for FMG…

• 25 days holiday + bank holidays

• Company pension

• Great team atmosphere & regular social events

• Discounted holiday accommodation in Wales & Spain

• Ride to work scheme

• Modern office environment & Work from home opportunities

• Birthday day off

Salary:
£20-£24K salary, plus quarterly KPI based commission structure