GDPR: What we’re doing to prepare
Businesses will have a deeper accountability for the handling of personal data, which means that they will have to be very clear and specific about what personal data they collect and how they intend to use it.
Protecting our users’ data has always been important to us, but now we will be tightening our privacy procedures even more to ensure we are prepared for the law change come May. To ensure we cover all angles of the GDPR we have set up our very own Friday Media Group Data Committee. Data sits at the heart of our business, and to ensure we are getting input from all teams and departments we have set up a monthly committee meeting to talk data; as we approach May, GDPR will be a big part of these meetings.
We are working with our legal professional partners throughout as we prepare for GDPR; here are some of the key steps we are taking:
- Mapping our data – we are reviewing all of our websites and all the ways in which we communicate with our users and customers to assess what data we have, its purpose, where it is held and who has access to it
- Re-working our privacy policies – to make sure we are telling all of our users exactly how we will use their personal data in plain English so that there is no room for confusion or uncertainty
- Making our data accessible – we are working on building tools like preference centres to ensure we are fully transparent about what data we hold on whom, making it easy for people to update their details and have full access to the data records we hold on them
The next six months will be a busy time for the FMG Data Committee, but we are viewing the GDPR as a good opportunity to have a big data review across the whole business.
Ultimately, it will be a positive thing for everyone; individuals will have greater control over their personal data and businesses like us will ensure we market only really relevant messages to a highly targeted audience using our data sets, building greater trust with our consumers.