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About us

Sam Kidger FMG CEO giving a speech

Building businesses that connect people, markets and opportunities

For over 40 years, Friday Media Group has been creating businesses that help people buy, sell, find jobs, grow their businesses and discover new opportunities.

From our beginnings as the UK's first free classified newspaper to today's portfolio of digital marketplaces, software platforms, recruitment brands and specialist retail businesses, we've always focused on solving real problems through technology, innovation and great customer service.

Today, our businesses support millions of users and thousands of companies across the UK and internationally.

Our business

Rather than operating as one business, Friday Media Group is home to a collection of specialist brands, each focused on a specific market. Our companies span four key areas:

Marketplaces – connecting buyers and sellers across specialist industries.
Web Services – digital platforms and business software that help companies grow.
Recruitment – helping employers and candidates find the right opportunities.
Retail & Garden Centres – creating great experiences for local communities.

Every business operates independently while benefiting from the experience, technology and shared expertise of the wider group.
FMG employee working in the headquarters office
FMG headquarters
Friday-Ad original store
Sam Kidger as a kid holding a Friday-Ad paper

How it started

In 1975, founders Chris and Liz Kidger wanted to sell their car.There was no simple or affordable way to advertise it, so they created one.That idea became The Friday Ad - the UK's first free classified newspaper.As technology evolved, so did we.

Friday-Ad moved online in the 1990s before expanding into new industries, new technologies and new markets, eventually becoming Friday Media Group.

The goal has never changed, to Connect people with opportunities and we've never stood still.As markets have changed, we've continued to evolve - launching new digital businesses, investing in technology and developing software that helps businesses work smarter.

Today, our focus is on building products and services that make buying, selling and running a business simpler, faster and more effective.

Our people

Everything we build starts with great people.From software developers and marketers to customer support teams, designers and commercial specialists, our people work together to build products that customers genuinely value.

We're proud of our collaborative culture, long-serving team members and the opportunity to work across a diverse portfolio of businesses.
FMG employees night out
FMG headquarters

Looking Ahead

Technology never stands still—and neither do we.

We're continually investing in our products, exploring new markets and looking for opportunities to build businesses that solve real-world problems.

After more than four decades of innovation, we're only just getting started.

Join our team

We're always looking for talented people who share our passion for technology, innovation and building great businesses.

Whether you're just starting your career or bringing years of experience, we'd love to hear from you.

View careers