Creative/Analytical B2C Marketer - Aviation Job Search / Recruitment Division

The Business

Aviation Job search is the leading global Aviation recruitment platform. Every month over 200,000 aviation professionals visit our site looking for career opportunities and ongoing career development throughout the UK, Europe and Middle East. Over the last 20 years we have been delivering recruitment solutions for leading brands such as CAE, Emirates and British Airways, amongst 100s of other Airlines and Airline industry big players.

The Role

Our Growth Marketer will spearhead our marketing strategy to accelerate conversions and traffic to our job listings. With responsibility for the entire candidate lifecycle the successful applicant will introduce new, and accelerate existing candidate acquisition processes within the business to bring about rapid expansion.

This is an exciting opportunity for an excellent communicator, a doer and someone who is keen to be at the core of an exciting new business with great potential.

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We are looking for someone who…

Can create and implement and own Aviation Job Search marketing strategy by introducing clear processes that support the business strategy in order to;

• Optimise inbound marketing initiatives and conversion rates.
• Deliver applications and candidates to our Aviation professionals listed on the site.
• Develop and manage digital and physical marketing events.
• Support our sales teams through digital marketing campaigns to bring on new customers
• Work alongside our product teams to enhance and develop new and existing products
• Build strategic partnerships with other industry bodies to build Brand awareness and authority
• Drive business development through the use of clear KPI’s and informed decision making.

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Requirements

• Ability and appetite to operate in a fast moving business where the typical way of doing things may not apply.
• Track record of delivering and executing innovative business development campaigns that exceed set goals, in a resourceful and collaborative manner.
• Proven ability to communicate complex themes with clarity while demonstrating curiosity about the customer experience.
• Experience with working within a B2B and B2C focus lead generation, or growth role.
• Data-driven management acumen and a solid grasp of the metrics that drive growth.
• Good level of understanding of Google Analytics (GA4) platforms and Google marketing platform and paid media strategies
• Ability to build, manage and execute email marketing campaigns and automated email flows. (Knowledge of the dotdigital email platform is useful but not essential.)
• Ability to set up the appropriate processes for managing analytics and the gathering of user insights.
• Experience in either marketing, product management, growth or operational roles.
• Experience working within the Aviation sector would be beneficial but not essential.

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• Additional leave
• Casual dress
• Company pension
• Cycle to work scheme
• Employee discount
• Enhanced maternity leave
• Enhanced paternity leave
• Private dental insurance
• Private medical insurance
• Referral programme
• Work from home
• Working from Preston/Manchester Area

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